Southwest Airlines

souwest Airlines Case Analysis This case is about: Sustaining utile harvest-feast in a highly combative and regulated industry. condition the problem: sou-west needs to keep an eye on profitable produce while maintaining their down(p) cost / paltry deportation differentiation strategy. Background: Headquartered at Love stadium in Dallas, TX southwesterly was incorporate on June 18, 1971 Initial drive of (3) Boeing 737 served only deuce-ace Texas cities- Houston, Dallas, and San Antonio souwest has been profitable for 38 subsequent years Southwest is the join States most successful subaltern fare, high frequency, flush to point aircraft carrier Southwest operates more than 3400 flights per day making it the largest US carrier based on domestic riders Southwest has nearly 35,000 employees nationwide Southwest is traded on the NYSE under the symbol LUV Beginning in the one-fourth quarter 1976, Southwest paid its firs t of 138 consecutive quarterly dividends to our Shareholders 2010 Financial Statistics o Net income $459 million o disturb passengers carrier 88 million o Aver era passenger appoint factor: 79.3 percent o Total in operation(p) revenue: $12.

1 billion The Companys fleet has an bonnie age of approximately 11.4 years. The average aircraft trip distance is 653 miles with an average duration of one hour and 55 minutes. Southwest aircraft fly an average of 6 flights per day, or almost 12 hours and 30 minutes per Performance - enhancing Blended Winglets have been added! to the 737 fleet to amend performance and burn down Key Issue: Operating cost increases peril Southwests low cost / low fare competitive advantage. Solution Criteria: To remain competitive, sustain its market position, and maintain its low cost / low fare reputation, Southwest moldiness hobble the course on the current operating (fuel hedging, client service) and ingathering strategy (careful expansion) while...If you want to get a dear essay, high society it on our website: BestEssayCheap.com

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