Product and Service Classifications

Product and service classifications Products and services wide range, whether for personal use or business. Tangible, intangible. Depend on function they serve. Can be raw, unfinished or final goods.Generally classified depending on domestic use (final) or conducting business (further processes) Organization, person, place and idea (IS) marketing POOP Organization marketing – Activities to sell the org Create, change, maintain the attitudes and behavior s of target consumers toward an organization Business firms sponsor advertising campaigns to improve image or market themselves to publics and stakeholders.Helps to market for free in media and improve investment confidence and improve sales from getting publicity Person marketing – Used to build reputation of people – recognized/business people. Create, change, maintain attitudes towards specific people. Make use of well- known people to represent products to help them sell. Egg Big razors with Tended Miterwort a ka â€Å"the Beast† Skillful marketing can turn person's name into a powerhouse brand.Egg Donald Trump and his self- titled products. Place marketing – Create, change, maintain attitudes toward specific places from local to international. Places are competing against each other for tourism business. Egg Tomorrow land in Belgium and Pizza in Spain both well- known party places of the world. Ideas marketing and social marketing can be general or specific The diffusion of notions which help market a product or service.It is more than advertising, it encourages the broad range use of marketing tools = all marketing strategies Like advertising that Colgate toothpaste is number 1 Part of this marketing is social marketing – process of planning campaigns that influence individual's behavior toward helping a society's well- being using marketing tools – all marketing tools 1) Benefits they want 2) Reducing barriers they're concerned about and BY offend BEEPER 3) The use of persuasion to motivate their participation in programmer activities.Social marketing makes use of campaigns to promote awareness, such as health campaigns for cancer, environmental campaigns for environment protection and others that promote equality and rights. Classified depending on the kind of consumers who use them. The distinction between the two is the purpose for buying the product. If a lawn mower is bought just for home use it is a consumer product. If bought for lawn mowing business it is an industrial product. Part 1 Consumer products are Prod and service bought for final consumption. Classified on how they are bought.CUSS – buying behavior, compare, cost, distribution, promotion frequency/method. Convenience P&S's are Bought frequently, immediately with minimal effort and without much pre purchase landing, info gathering or brand comparing. Except popular brand names, well known Egg – sweets, cigarettes, fast food. Are usually low priced, placed in locations that make them easily available when needed. (been in maturity stage for long time) egg coca cola Mass promotion – Low customer involvement Unsought P;S's Consumer don't know about or not think of buying or negative interest toward. Most new products on market are unsought.Egg life insurance or blood donations. Price varies, Distribution varies, Aggressive promoting by producer/reseller Shopping P;S's are pass Less frequently purchased products and services, higher price that customers compare carefully on price quality, suitability and style. Lots of time spent gathering info/comparing. Products distributed to few outlets, given info for comparison effort Egg Airline services, furniture. Advertising and personalized target selling by producer and reseller. Special itty As are Unique BRAND/characteristics ID = Loyalty. Certain groups willing to make special effort to get. Exclusive distribution and outlets to purchase, High price/low sensitivity cause of this do n't compare; invest only time needed to reach dealers carrying. Role/custom designed clothing. Specific targeting by producer/reseller Part 1 Industrial products are Products purchased for further processing or for use in conducting business Materials and Parts INPUTS/resources Price and service are the major marketing factors. Branding and advertising are less important. Raw materials consist of farm products such as livestock or fruit and Natural products such as wood and iron ore.Manufactured materials and parts consist of: Component materials like iron and cement and Component parts like motors and trees. Capital items PRODUCTIONS Aid in the buyer's production or operations, including installations and accessory equipment Installations consists of major purchases like building (factories and offices) and fixed equipment like (generators, large computer systems) Accessory equipment includes Portable factory equipment and tools such as tractors and hand tools Office equipment such as computers and office desks, they have shorter life than installations and aid in the production process.Supplies and services (business) sups ORBS services Bad m Supplies are the convenience products of the industrial field because purchased with minimum effort or comparison Operating supplies such as coal, paper, pencils Repair and maintenance items such as paint, nails and brooms Business services are services supplied under contract Include Maintenance and repair services such as carpet cleaning or computer repair. Business advisory services such as legal services or advertising.

Roper Logan

The model of nursing that I will use for this assignment was originally developed by Roper in 1976. It was then added and updated in 1980, 1981 and 1983 by Roper, Logan & Tierney. The Roper (1996) model offers a framework for nurses so they can check credit is taken into account when undertaking any nursing care plan.There are four main stages of the nursing process as identified by Yaura & Walsh (1978) †¢Ã¢â‚¬ ¢Assessment†¢Planning,†¢Implementation†¢EvaluationDuring any assessment the nurse’s goal is to determine what the patient can & can not do and link that to the activities of daily living (ADL). They will also take into consideration any environmental factors that might affect the individual and their ability to carry out ADLs.The objective in this model of nursing is to be able to identify the patient’s individual needs & lifestyle, and to make a decision on any potential problems related to carrying out ADLs for that person. This model of nur sing has been used in a number of different settings the 12 activities of daily living are related to basic human needs. The 12 activities are:†¢ Maintain a safe environment†¢ Communication†¢ Breathing†¢ Eating & drinking†¢ Mobilisation†¢ Working & playing†¢ Elimination†¢ Washing & Dressing†¢ Controlling Temperature†¢ Expressing sexuality†¢ Sleeping†¢ DyingIn order to maintain patient confidentiality and for the purpose of this assignment, certain personal details of the essay (Care Plan) have been omitted, such as patient name. This is done in accordance with nursing midwifery code of professional conduct (2007) guidelines so I shall use an alias name in the essay (Care Plan) and the patient shall be referred to as Mrs Cullan.In this assignment I shall look at how I, as a student nurse, can make a care plan in relation to one of the 12 activities of daily living. I shall focus on communication for this assignment.Mrs Culla n was a patient, coming into a day procedure unit for cataract extraction surgery, and I followed the patient from admission, into theatre and then into recovery. The patient involved is a 78 year old female; she is a widow and lives alone but has relatives who live near her. She has worn glasses since she was a young girl but lately she has noticed difficulty  reading & watching TV, this was in despite of the fact that she had received a new lens prescription. Mrs Cullan also found that she had to stop driving at nig†¦

Compare and Contrast Ancient India and Egypt Combined Politics and Religion Essay

Compare and Contrast ancient India and Egypt combined politics and religion Through history, religion has shaped civilizations in several aspects. In ancient Indian and Egyptian civilizations it was very strong shaping force in political structures, but both the religious beliefs and the resulting political system were different, just like pharaohs were different from rajas. The way Egyptians and Indians blended religion with politics bears certain similarities. First of all, the central role of priests, who were the Egyptians pharaohs most important advisors during the New Kingdom and at one point gained more power than the pharaoh himself. In the other hand, in India priests or Brahmans were also important political figures since they were considered to be at the top of the caste system and comprised the most educated portion of society. Also, in both civilizations religion became a way to reinforce the government and lead voluntaries to work during the summers to build the famous Egyptian pyramids. In India, on the other hand, the caste system and the concept of dharma taught the lower classes what their place in society, and this place was subordinated to the upper classes and the government. Despite the similarities the influence of religion in the political life of both ancient civilizations displays some differences. For example, the pharaoh was considered a divine ruler, making him a leading priest, while rajas were military figures and even after the rise of the caste system warriors confined with priests for power. Even Ashoka, the emperor of India who became a Buddhist monk, was not divine, eventhough his government gave Buddhism central importance. Here, we can see yet another difference that started with the emergence of Buddhism and Jainism in India, while in India more than one religion (with Ashoka) while the Hindu caste system was still in practice, Egypt only had one central system of beliefs at a time. Even though the form of worship and the beliefs changed over time, only one religious system held power at a time, even during the short period during which the pharaoh became monotheistic with Akhenaton and the worship of Aton, only this system held political power even if the people still worship the old Gods. Because of this, priests and nobles overthrew this religious system in Egypt and regained their power. Even though religion was an important part of the Indian political system, neither rajas nor later emperors established a theocracy, while the Egyptian pharaohs did. In Egypt the pharaohs were religious and political figures, in fact, during the New Kingdom they had no standing army, while Rajas were warriors and the authority of Indian emperors also derived from military power. This is due because Egyptian civilization was peaceful through most of its history, so religion, rather tan an army was used to justify the pharaohs rule. In India, on the other hand, Indo-Aryan tribes spread through war, and the Indian empire was established by overthrowing the Macedonians through military conquest. So in both the positions of the Raja and the emperor were sustained by their ability to conquer and subdue others, even during the reign of Asoka diplomacy was used to expand the empires domains. As we can see, religion in India and Egypt became a factor of importance, but in clearly different ways and yielding different structures and interactions. The religious and political structures of both ancient civilizations can be related to the Japanese mandate of heaven. This comparison can be made because in India and Egypt the leaders shared both religious and political authority; they were the supreme leaders in both aspects. In the mandate of Heaven Japanese political rulers, were supposed to be enlightened or chosen by God to rule the empire. In conclusion the three civilizations had rulers in which were evolve both political and religiously.

Meiosis; Asexual and Sexual Reproduction; History of Genetics; Assignment

Meiosis; Asexual and Sexual Reproduction; History of Genetics; - Assignment Example Meiosis The process of meiosis is divided into two segments; Meiosis I and Meiosis II. Meiosis I is similar to mitosis and consists of Prophase I, Metaphase I, Anaphase I and Telophase I. When the first division comes to an end, there is the formation of two daughter cells and each contains 23 chromosomes and has undergone crossing over. Crossing over is the exchange of genetic material between two chromosomes. Meiosis II consists of the same stages. However the end stage produces four daughter cells each having a different genetic make-up. All four cells convert into sperms in males while in females only one matures as egg or ovum. As mentioned earlier, meiosis plays a very important role in sexual reproduction by causing genetic variations in the offspring. It reduces the number of chromosomes in the parent cells which are egg and sperm, collectively called as gametes or sex cells. Because of this reduction each cell contains only one set each. A process of independent assortment takes place where each allele gets different chromosome varying at any specific locus. Secondly, it also allows crossing-over which results in genetic mix-up between the two parental chromosomes and we see genetic variations in the offspring. Asexual and Sexual Reproduction Asexual reproduction is defined as a type of reproduction where the organism produces an exact copy of itself without any genetic variation or involvement of any other individual. Different organisms reproduce asexually in various manners. For instance bacteria reproduce by binary fission and the yeast by budding. Fragmentation, spore formation and vegetative reproduction are some other forms of asexual reproduction. Sexual reproduction, on the other hand, is a process where two parent organisms create an offspring that has a combination of genetic material from both the parents. Most of the animals and plants reproduce sexually. However there are certain organisms that reproduce both sexually and asexually like star fish, sea anemones, slime molds and aphids. Organisms that reproduce asexually can create descendents in large numbers but since the offspring have very few DNA variations they are all equally vulnerable to diseases. However sexually reproducing organisms undergo genetic variations and the species are stronger in withstanding the harsh environment. The sexual organisms also produce lesser amount of offspring. Because of this reason the organisms that reproduce through both ways, switch towards sexual reproduction under unfavorable conditions. This helps them in acquiring the genetic variations that facilitate them in adapting to the surroundings. However sexual reproduction is an energy requiring process in contrast to asexual reproduction which requires minimal amount of energy. To explain the extensive use of sexual reproduction by organisms, George C. Williams used the example of lottery tickets. Sexual reproduction is like buying few tickets of different numbers which increases the chance of winning. While asexual is like buying loads of tickets with same numbers. This theory is not considered now because of newfound evidences. History of Genetics History of genetics can be traced back to 1866 when the work of Gregor Johann Mendel on pea was pu blished and his theory was recognized as Mendelian Inheritance. He was the first to study the genetic inheritance patterns in the peas and the fact that they followed a certain rule. After this breakthrough in the world of genetics different such theories came into sight. One considerable work was done in 1900 by Hugo de Varies, Carl Correns and Erich von Tschermak and was

Capital Funding in School Districts Research Paper

Capital Funding in School Districts - Research Paper Example Replacing old buildings with new buildings, repairing old buildings, incorporating more facilities to the existing building etc are expensive acts. It is difficult for the school management or the authorities to find funds for the renovation or replacement of the school buildings from the tuition fees alone. According to a rough estimate done by the 2003 State Auditors Office report, statewide need is around $4.7 billion for the school building replacement or renovation (Colorado Department of Treasury, 2010). In short capital funding is necessary for the American schools to ensure the safety of the existing school buildings or to make new buildings. This paper briefly analyses various aspects of capital funding in schools. Capital funding or bonds in schools are the funds allocated to the schools by the government for the modernization of the school buildings according to locally agreed priorities established in the Schools Asset Management Plan. The government wants to raise the standards of education in schools and for that purpose, ample infrastructure facilities are necessary in the school compound. Capital funding is given to the individual schools by the authorities based on the requirements estimated by the school authorities and the local authorities. In UK, school capital funding is intended for the â€Å"standards focused projects which contribute to achieving government targets for educational improvement. Projects must have a minimum value of 500,000 of which 20% of the funding must be met from Local Authority/local sources† (Capital Funding for School Buildings, 2010) â€Å"It is important that school districts have the resources to help schools recover from unexpected natural damage. As a result of this capital funding, students in School District can focus their attention on the business of learning, and not the condition of their school†(Governor Quinn Highlights $4.3 Million in Capital Funds for New Belleville Elementary School). Transfer

SPORTS COACHING DEVELOPMENTS Essay Example | Topics and Well Written Essays - 500 words

SPORTS COACHING DEVELOPMENTS - Essay Example This paper will analyse the role that variables such as personal experience, tradition and science play in relation to effective coaching: in the context of coach practice structure and coach behaviour. Finally, it will conclude by outlining the essentials of coach behaviour and a coach practice structure. It takes much more than sports mastery to be a coach; individual perception, which depends on personal elements such as values, attitudes, interests, plays a vital role in coaching. A good coach must be a good communicator. The sports instruction relies on the ability to communicate to each player in a team, taking into consideration the player’s personal attributes, and in a simple and concise way to employ sport techniques and tact in preparation for competition (Wrisberg, 2007). Additionally, for coaching to be effective, there has to be mutual trust and respect between the athletes and the coach. It is important for the coach to formulate and maintain an effective working relationship with the players. Further, a coach’s philosophy, which depends a lot on their personal values and culture, has a lot of bearing in the sense that coaches influence the quality of an athlete’s experience with a sport and in this way can motivate or demoralize an athlete in pursuing their dreams. The right philosophy for a coach should not be to always win but should focus instead on being a teacher and mentor to athletes with the aim of developing highly motivated, proud and inspired individual, regardless of whether they win gold medals or not (Kidman and Hanrahan, 2001). Science is the knowledge resulting from theory investigation and application. The world today has remarkable features as a result of science, computers, the Internet and so much more. The role that science has played in making life today simpler, fun and comfortable is undisputedly immeasurable. We owe a lot to our ancestral and current scientists; it would be foolhardy for coaches to refuse

Quality management in the education sector Assignment

Quality management in the education sector - Assignment Example It is a methodology of complete quality control that relies on developed metrics and organisational techniques to achieve better quality in a variety of organisational dimensions and departmental divisions (Assadej and Igel 2009). Quality management is the achievement of mutual cooperation of all members of the organisation and the connected processes and procedures needed to produce quality outputs and services which exceed expectations of customers or other related stakeholders (Evans and Lindsay 2005; Dale 1999). It is a holistic organisational philosophy that manages to combine organisation teamwork with a quality management system, using a variety of qualitative and quantitative measurement instruments to improve processes (Creswell 2003), leadership, control costs, increase the organisation’s competitive position, motivate employees, and increase organisational responsiveness in a variety of activities. Having defined quality management and total quality management procedures and ideologies, quality management strategies can be applied to the educational sector in order to improve areas such as team-working, organisational behaviour, leadership and maintain a customer orientation to achieve competitive advantage. In the educational sector, academics are a form of learning that includes improvement of individual student knowledge, skills and competencies that are able to be transferred generationally through a variety of tactics that include training, teaching and even research (Hanushek and Woessmann 2008). Outside of merely teaching quality and the provision of life-long learning, in the university sector, the goal of universities are to improve revenues, enhance the competitive positioning amongst other higher education centres in a market, and ensure top quality professionalism throughout all aspects of the teaching process. In order to accomplish the aforementioned objectives, it is necessary to implement a