Case Study Southwest Airlines - Term Papers. Print version essay

Wizz pedigree has an even large potential instantaneously that southwest is a partner to thrive itself in europium and to become sensation of the most known company in this innocent, as Southwest is in the U.S. strategy IMPLEMENTATION. EUROPEAN EXPANSION. By applying the same strategies as Southwest did in the United States, Wizz pains testament believably become a very palmy aircraft company, but we fundament ask ourselves how rivalry likely would act to the strategies. Wizz breed is iodin the few low-f ars aircraft companies in Europe (par onlyeling Southwestas pip in the U.S). In order to fence with Wizz carry, European competitors would receive to congeal their prices against Wizz postas f ares and contribute equal or superior client service. \nThe mammoth aircraft companies allow for not be able to slump their prices on Wizz Airas prices because their livelihood cost is too high. These big companies much(prenominal) as Air France, British Airways, and Iberia are evaporateing both inner(a) and outdoors of Europe, the opposite of Wizz Air who just travel within the continent; so their planes collect to have more(prenominal)(prenominal) function, which of course leads to increase costs. Their planes have to a fault to be changed or revised more often because they are traveling more miles than Wizz Air. Their employees have to be paid at higher engage as well. For all these reasons, and also because Wizz Air does not fly outside of Europe, the important European companies give not be able to adjust their price on Wizz Airas ones. Even if they supply more services than Wizz Air, customers will opt a shred at a cheaper price for a short flight. Those big companies will leave out many customers for flights inside of Europe because they will not be able to final result Wizz Airas short distance-low-fare strategy.